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Expertises – GUIU IP

Expertises

Patents / utility certificates

The patent constitutes a monopoly and confers on the inventor exclusive rights in order to protect the technological advance resulting from the efforts and investments he had to make to research and develop new technical knowledge.

The company can derive many benefits for itself, by exclusively exploiting the knowledge it has generated. But it can also agree to share its monopoly with partners in order to access their own knowledge in exchange or derive income from it.

In return for the monopoly conferred by the patent, the inventor is required to disclose the knowledge he holds about his invention, which will be made intellectually accessible to all due to the official publication of the application. Therefore, maintaining technological advances also lies in the right balance between the necessary disclosure of the knowledge to be described in the patent and the preservation of information that can be kept confidential over the long term.

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Know-how

Know-how consists of a body of knowledge which cannot be the subject of an intellectual property right but which has a substantial value for the person who holds it due to its secret nature or its difficulty being publicly accessible to third parties. .

This may involve non-patented technical or scientific knowledge (tests and R&D work, design method, manufacturing process, chemical composition, etc.), commercial or organizational knowledge as long as this is the proven result of the experience or practice and that they are the subject of a precise formal description on a medium allowing them to be identified.

More generally, business secrecy makes it possible to protect any information of a confidential nature that the company strives to keep secret by taking reasonable protective measures. This may be information of a strategic, economic or financial nature.

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Trademarks

The brand is a sign that allows consumers to distinguish the products or services of a company from those of its competitors and therefore, to repeat without confusion a purchasing experience that would have been satisfactory.

Many signs can constitute a brand: a name or a logo, but also a slogan, a shape, a pattern, a combination of colors, an animation or a sound element… All aspects of your identity, whether nominal, visual or sound are protectable as long as these signs are capable of fulfilling this distinctive function.

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Copyrights

Far from being limited to the literary and artistic domain, copyright applies to any work of the mind, whatever the genre, the form of expression, the merit or the destination: it can be act on textual creations (books, brochures, scientific, technical, commercial documentation, etc.); graphics (drawings, illustrations, pictograms, map plans, etc.); sound (musical compositions, speeches, etc.); photographs or videos, software, etc.

All these works are likely to be protected by copyright as long as they are original, that is to say they reflect free and creative choices bearing the imprint of the personality of their author.

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Ornemental designs

Ornemental designs protect the new visual appearance of a product which stands out sufficiently from the existing one, whether for example a shape (glasses frame, road sign, etc.), colors , textures or patterns or even a particular arrangement of several of these elements

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